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Website Design & Development Services

Do I need a Website?

With an ever more online world growing and developing, customers and business alike are taking to the internet to get jobs done, whether that be the weeks’ shopping for example, or to book a plumber, the internet is the place to go. A well designed website instills trust in your business. According to web credibility research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design.

The Three Main Kinds of Website

The first kind of website is the simplest: The Informative Website. It tells your clients who you are, what you do and why they should trust you. From Sole trader to big brand it’s now increasingly necessary to be found on the web even if it’s to say “hello, I am a legit business”. This can be enough to get you that job, that phonecall which otherwise you may have missed.

The second kind of website usually builds upon the first kind: A Specialised Website. this kind of website is built for a specific purose, and those purposes can vary greatly. An example could be a website designed around a particular band that want to inform their followers of what they’re up to on a day-to-day basis (The information part) but also want to offer them tickets to gigs or an ability to book one-on-one time with them (the specialised part). It’s never so complex as an E-Commerce website but the whole website’s design hinges on what it’s endeavouring to accomplish – whether that’s a booking service, the sale of a couple of items, an multimedia interactive blog or review site.

The third kind of website is the largest and usually most time intensive of the three: The E-Commerce website. Brick-and-morter shops are great for customers who live locally and still account for the majority of sales made in the UK, however, online purchases have increased by 15.9% in the last 10 years compared to store sales which have only increased by 2.3%*. These statistics speak for themselves, the attraction of sitting on the comfort of one’s home and having the goods delivered to one’s door is becoming increasingly popular.

*Statistics provided by the National Office of Statistics